THE THIRD OPTION
FOR COMMERCIALIZING AGTECH

THE THIRD OPTION
FOR COMMERCIALIZING AGTECH

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ABOUT CARROT VENTURES

Seeding New AgTech Ventures

Carrot is a venture studio that forms and funds new companies to commercialize high-impact agricultural and food technologies.

Verdex Capital launched Carrot Ventures to address systemic challenges faced by AgTech start-ups.

Carrot sources and vets new technologies, recruits experienced leadership, forms new companies around the tech and talent, and leads the first round of financing.

The goal is to offer AgTech IP owners a compelling option for commercializing their IP.

MARTIN VETTER

Co-Founder and Managing Partner

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Martin helps bring great technology to market. He brings his operating and financing expertise to bear on sourcing technologies, recruiting talent, negotiating investment terms, and enabling investee success.

Martin serves as a Director or advisor to several companies, including BlackSquare, Leankor, LoginRadius, SAMdesk, Susterre Technologies, Cellar Insights and Wedge Networks, and is a Partner of Accelerate Fund I, L.P.

Martin earned a BEng from Memorial University of Newfoundland, and an MBA from the University of Calgary.

“Carrot has the ability to radically transform the AgTech landscape. I’m excited to be part of unleashing innovation and bringing great technologies to market.”

“The AgTech community is challenged to develop solutions to feeding an ever-expanding global population. Carrot helps make it possible.”

JIM HARDIN

Co-Founder and Managing Partner

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As a past company founder and entrepreneur, Jim has insight into the challenges of early-stage company formation, and the actions needed to address them. He draws on this experience to identify investment opportunities, define value propositions, and lead investment transactions, with a goal to build and finance innovative agricultural technology companies.

Jim has worked closely with a variety of companies to build value and realize commercial opportunities including Baby Gourmet, Botaneco Inc., Livestock Water Recycling and Decisive Farming.

Jim earned a BSc and a PhD from the University of Calgary.

DANNY WAY

Venture Partner

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Danny is an innovator, founder, entrepreneur, and mentor with 18 years of involvement within the Alberta and Canadian innovation, angel investor and venture capital communities.

He has experience serving in CEO, CFO, COO, and CTO roles, and created or supported over 20 ventures resulting in more than $30M of capital raised and 150 people employed.

He has a BSc in Software Engineering from the University of Calgary.

“I’m motivated to leverage my start-up, Angel, VC and early-stage commercialization experience to bring promising new AgTech to market.”

“I’m passionate about helping innovative solutions come to market that solve meaningful sustainability and production challenges in agriculture.”

LOUIS BROWN

Principal

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Louis has a passion for agricultural innovation and a talent for recognizing opportunities. With his background in financial analysis and private equity, he brings practical insights and experience to the Carrot team.

Louis’ role is to identify promising new technologies, evaluate their potential and value propositions, conduct partnership and acquisition diligence and support the onboarding and financing process.

He earned a BA from the University of Sydney and a Diploma of Financial Markets from the Financial Services Institute of Australia.

Louis Brown

Verdex Capital (formerly AVAC Group) is a purpose-driven, evergreen venture capital firm that invests in the Canadian food and agricultural sectors.

Our mission is to advance Canadian agriculture by investing in venture and community development. We look to invest in ways that achieve strong financial returns with measurable environmental and social impact.