A VENTURE STUDIO
FOR COMMERCIALIZING AGTECH

HOW IT WORKS

Step-Through The Carrot Process

The Carrot Company Formation Model provides a solid foundation for growth.

Each new venture begins with:

vetted technology with a compelling value proposition
a strong leadership team with a clear business plan
a corporate structure attractive to investors
the backing and support of a committed institutional investor

This powerful combination enables a new company to raise the capital it needs to support rapid value creation.

THE CARROT PROCESS

Step 1

EXPRESS INTEREST

The owner of AgTech IP expresses interest in Carrot Ventures by completing the Express Interest form.

Step 2

PRELIMINARY ASSESSMENT

After reviewing the information shared, a Carrot representative will contact you to discuss your technology and determine whether there is alignment with the Carrot business model.

Step 3

DUE DILIGENCE

Carrot completes a thorough evaluation of your technology and market opportunity to determine whether there is commercial justification to continue.

Step 4

NEGOTIATE A DEAL

Carrot and the IP owner negotiate commercial terms. This takes the form of an Option Agreement under a 12-month right of first refusal.

This gives Carrot time to conduct the remaining steps in the process.

Step 5

BUILD THE LEADERSHIP TEAM

Carrot builds out the startup leadership team.

We seek ideal candidates with relevant domain and commercialization experience and an entrepreneurial mindset. We aim to build the best team possible to move each opportunity forward.

Step 6

FORM A NEW COMPANY

After the leadership team is established, Carrot creates a new company. A top tier legal firm is used to ensure the corporation is structured properly for the journey ahead.

The IP Owner, the recruited leadership, and Carrot Ventures all become founding shareholders in the new venture.

A governance board is established to guide the company.

Step 7

CARROT FINANCING

The leadership’s first task is to develop the new company’s business and financial plans, for approval by the company’s board of directors.

With approved plans in place, Carrot Ventures issues a financing term sheet to the company.

With the strength of vetted technology, leadership’s credentials, a properly formed and structured company, and an institutional investor to lead the first capital raise, the CEO proceeds to secure the balance of the seed financing needed to advance the company to its next inflection point.

Step 8

GOVERNANCE & GROWTH

With financing secured, the leadership team executes the company’s plan and drives market entry, with ongoing support from the Carrot Ventures team.

Effective and experienced governance is provided by a board of directors established during company formation.

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