THE THIRD OPTION
FOR COMMERCIALIZING AGTECH

THE THIRD OPTION
FOR COMMERCIALIZING AGTECH

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HOW DOES IT WORK?

Step-Through The Carrot Process

The Carrot company formation model provides a solid foundation for growth.

Each new venture begins with:

  • vetted technology with a compelling value proposition
  • an experienced CEO at the helm, with a viable business plan
  • a corporate structure attractive to investors
  • the backing of a committed institutional investor

This powerful combination enables a new company to raise the capital it needs to support rapid value creation.

THE CARROT PROCESS

Step 1

EXPRESS INTEREST

The owner of AgTech IP expresses interest in Carrot Ventures by completing the Express Interest form.

Step 2

PRELIMINARY ASSESSMENT

After reviewing the information shared, a Carrot representative will contact you to discuss your technology and determine whether there is alignment with the Carrot business model.

Step 3

DUE DILIGENCE

Carrot completes a thorough evaluation of your technology and market opportunity to determine whether there is commercial justification to continue.

Step 4

NEGOTIATE A DEAL

Carrot and the IP owner negotiate commercial terms. This takes the form of an Option Agreement under a 12-month right of first refusal.

This gives Carrot time to conduct the remaining steps in the process.

Step 5

RECRUIT A CEO

Carrot recruits an experienced CEO to become the founder of the new AgTech start-up.

A global recruiting firm is hired to find an ideal CEO, one of those rare people with relevant domain and commercialization experience and an entrepreneurial mindset.

Step 6

FORM A NEW COMPANY

After a CEO is successfully recruited, Carrot creates a new company. A top tier legal firm is used to ensure the corporation is structured properly for the journey ahead.

The IP Owner, the recruited CEO, and Carrot Ventures all become founding shareholders in the new venture.

A governance board is established to guide the company.

Step 7

CARROT FINANCING

The recruited CEO’s first task is to develop the new company’s business and financial plans, for approval by the company’s board of directors.

With approved plans in place, Carrot Ventures issues a financing term sheet to the company.

With the strength of vetted technology, the CEO’s credentials, a properly formed and structured company, and an institutional investor to lead the first capital raise, the CEO proceeds to secure seed financing for the company.

Step 8

GOVERNANCE & GROWTH

With financing secured, the CEO executes the company’s plan and leads all operational matters for the company.